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avatar for Steve Mulder

Steve Mulder

NPR
Senior Director, Audience Insights
smulder@npr.org
Steve Mulder is Senior Director of Audience Insights at NPR, where he spearheads digital analytics and insights across the organization, ensuring that NPR and public radio stations have a comprehensive understanding of audience across all digital platforms.

In his previous life, Steve worked with organizations such as Nokia, Fidelity, Samsung, 3M, and TripAdvisor on their digital strategy, user experience, and design. He is a regular speaker at web conferences and the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web.