SCHED* SXSW 2011 has ended
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Sweatshop Union

If we spend so much of our youth fighting for our rights, we don’t get a chance to party until we’re older. Canadian hip-hop heavyweights Sweatshop Union, one of the hardest working ensembles to ever emerge from British Columbia, have been making righteous, politically charged music for over a decade but on their newest album Infinite (summer 2013), they’re ready to really enjoy themselves. The 6-member crew took their time with this album, spending a year to gather sounds and lyrics, whereas previous records have been completed in mere months. It bridges the gap between conscious music and fun party jams, exploring heavy themes but it’s also built for kicking back and vibing. The group believes that the record’s strength lies in this dichotomy. Infinite follows 2011’s Bill Murray EP, which won the Western Canadian Music Award for Hip-Hop Album of the Year and raised their profile beyond their grassroots following. The new LP contains a range of sounds, combining old-school hip-hop with futuristic, electro headbangers, not to mention some ballads and spoken word interludes. It accomplishes the tricky task of reflecting the outfit’s individual tastes, as they inform SSU’s collective vision. The group is prolific and moves quickly but as of this moment, Infinite stands as the most eclectic record in the Sweatshop Union catalogue. Listeners will find it tricky to categorize but it’s clear the collective had a lot of fun making this music and they hope it’s contagious. After all, despite its title, Infinite reflects a group of men who know that life is short and that they need to savor all the joyful moments that making music together provides.

My Artists Sessions

Friday, March 18

11:15pm CDT