The national guard have been put on red alert for The Coolness' forthcoming SXSW appearance. With recent London shows attracting crowds of 1000+ the East London electro-riot collective have caused road blocks and carnage throughout the capital. Mayhem and chaos seem follow The Coolness everywhere they go. Infamous for wild live shows that mix the best elements of KISS, Rocky Horror, acid house and 90s rave, as well as guerrilla gigs, impromptu psychedelic jams, and mass stage invasions, a Coolness gig is must see experience. Hyped by the likes of The NME, The Evening Standard, The Guardian, DJ Magazine, Tatler and Vice Online, guests lists for the band's shows read like a who's who of London's fashionista glitterati these days. Following last year's SXSW slot at Emo's Annex, a much-talked about jam with George Clinton's backing band, and a string of outrageous music videos, MTV Iggy chose The Coolness as one of the 25 'Best New Bands In The World'. 2011 sees them ready to take their face shredding brand of electro punk to the Barbarella Patio venue on Friday with everything turned firmly up to 12. With a recently completed debut album ("Lost In A Disco") ready, expect frontman Chaz John Ross to lead The Coolness in a full-frontal assault on Texas this year. The last great rock n' roll story has arrived. Be there or beware.... Myspace http://www.myspace.com/tenderlovingcoolness Facebook http://www.facebook.com/tenderlovingcoolness Youtube http://www.youtube.com/user/tenderlovingcoolness