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Saturday, March 19 • 11:00am - 12:00pm
Vinyl Records 3.0 Challenges and Rewards

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What is the role of vinyl LP in current acts in the marketplace today? The purpose of this panel is to explain and show in depth the role of vinyl in the music marketplace. Panelists will discuss vinyl as the most important tangible music medium to push in marketing. Following explanations of why any band or artist should produce vinyl and which acts are more likely to benefit and why they will benefit from pressing vinyl, they will walk the artist through the process of production including options for customizations; including coloring, cutting, time expectancy, pricing, self-marketing, and selling at the independent retail level. The explanation of the edge that vinyl has over any other music medium in the marketplace today as well as the pros of producing vinyl is an mp3 dominated music medium era will be addressed. This panel should be open for questions and discussion because the subject is depending on the artist themselves and how they choose to market their music.
http://schedule.sxsw.com/events/event_MP7577

Speaker
avatar for Matt Earley

Matt Earley

Dir Sales MktgGotta Groove RecordsMATT EARLEY has worked in every link of the vinyl record supply chain. He works with hundreds of independent retailers for music wholesaler EDGE Entertainment; he advised artists and labels on P&D deals as an entertainment lawyer; and currently he... Read More →
avatar for Jennifer Freund

Jennifer Freund

PresDorado Pkg Music PackagingJennifer Freund is the President of DoradoPkg, manufacturers of entertainment packaging materials including Vinyl Record Jackets, CD & digipak covers, posters, tour books and more. Freund has previously spoken on panels for SXSW and The GRAMMY Museum... Read More →
avatar for JJ Golden

JJ Golden

EngineerGolden MasteringJJ GOLDEN began working as a mastering engineer at Golden Mastering in 1998. Over the past 13 years, he has mastered over a thousand albums including CD and Vinyl records for Calexico, New Pornographers, The Sword, Devotchka, Vetiver, Ray Barbee, Kelly Stoltz... Read More →
avatar for Oliver Goss

Oliver Goss

PresRecord PressingOLIVER GOSS has 20+ years of music industry experience, including executive production, promotional event planning, manufacturing, distribution, licensing, legal affairs, marketing, and management. He formed an independent record label, Cosmic Flux Musiq. He is... Read More →
avatar for Pete Lyman

Pete Lyman

OwnerInfrasonic Sound Recording CoInfrasonic Co-Founder Pete Lyman has been mastering audio and vinyl for over ten years, including albums for No Age, Lou Barlow, Wavves, Shooter Jennings, Best Coast and Ben Harper to name a select few. Pete previously has spoken on vinyl panels at... Read More →
avatar for Jay Millar

Jay Millar

Dir Of MktgUnited Record PressingJay Millar is the Director of Marketing for United Record Pressing in Nashville, TN. He's been with United since 2007. United has been around since 1949 and is the largest manufacturer of vinyl records in the country. Prior to joining United he's worked... Read More →
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Nina Palmer

Natl Sales MgrRoss Ellis Packaging SolutionsNINA PALMER opened Ross Ellis' US office in 1980. Prior to that she was a partner in a South Jersey vinyl pressing plant. However, her real beginnings in this industry were at the family dinner table watching her dad invent the automation... Read More →
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Steve Sheldon

PresRainbo Records
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Steven Sheldon

PresRainbo RecordsSTEVE SHELDON, 57 years old, has spent virtually his entire professional life in manufacturing for the entertainment industry. He started his career in the music business on the production floor of Rainbo Records while attending college in 1971. He was named its... Read More →


Saturday March 19, 2011 11:00am - 12:00pm
Austin Convention Center, Room 16B 500 E Cesar Chavez St

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