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Saturday, March 12 • 9:30am - 10:30am
Demystifying Online Privacy and Empowering the Digital Self

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You are being watched, tracked, and analyzed right now. But what are they collecting and analyzing? Who’s selling it, who's buying it, and why? And who are “they” anyway? The subject of personal data collection, analysis, and control has become increasingly covered in various media channels recently such as the Wall Street Journal series, “What They Know”, reporting that a new industry of tracking has arisen, and you better watch out. Is this buzz fear mongering, or is it true that there’s a dark underbelly of the Internet where your information is traded by big corporations every day to the detriment of web citizens? Or, on the other hand, is there a benefit for keeping this information open? This data is often used to improve user experiences, web sites, programs, etc. that some of us wouldn’t want to live without. As cloud technologies and database processing improve the ability to mine user data, analyzing and valuing that data will become an even more critical part of the Internet ecosystem. But where do web citizens fit in this world? Shouldn’t they be free to own and control their data? If so, how can they derive value, and in that process of creating value can they also improve the data? Can we achieve an information system beneficial to all participants? We will address these questions from two perspectives: individual and industry.

avatar for Marc Davis

Marc Davis

Partner ArchitectMicrosoftMarc Davis invents mobile, social, media, and personal data technologies that connect people, the web, and the world. With a twenty year career of technology research and development spanning the MIT Media Lab, Interval Research, UC Berkeley, Yahoo!, Invention... Read More →
avatar for Nick Goggans

Nick Goggans

Information Experience DesignerUmbelNick’s diverse background spans multiple analytics and communications disciplines during 10 years in media. Nick is Umbel’s secret weapon as he designs custom analytics structures to manage consumer data and business intelligence in addition... Read More →
avatar for Paul Krasinski

Paul Krasinski

SVP, Digital MediaArbitron IncPaul Krasinski is the Senior Vice President, Digital Media and Analytics at Arbitron Inc., a media and marketing research firm serving the media - radio, broadcast and cable television, online radio and out-of-home - as well as advertisers and advertising... Read More →

Saturday March 12, 2011 9:30am - 10:30am CST
Radisson, Town Lake Ballroom

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