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SCHED* SXSW 2011 has ended
Sunday, March 20 • 1:00am - 2:00am
Shiny Toy Guns (DJ Set)

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Shiny Toy Guns pioneered the fusion of dance music and rock music with their first two albums We Are Pilots (2006) and Season of Poison (2008, Universal Motown). Now, on their anticipated third release Girls Le Disko out now (Ultra Records/Universal Motown), Shiny Toy Guns embraces their dance music roots like never before, collecting remixes from some of today's most exciting DJs, producers, and bands, many of which have never been available or even heard by fans. This new collection of dancefloor interpretations – spanning electronica, trance, club, house, drum and bass, and even new wave – represents the fundamental root of the sound called Shiny Toy Guns, dating back to 1992 when founding members Jeremy Dawson and Chad Petree composed and remixed their first international club anthems, way before there was such a thing as 'electro-rock.' 'We have remixes of our songs deliberately. Dance music is such a vital part of Shiny Toy Guns,' Dawson, who has worked as a DJ for over 15 years, says. 'I mean, we're half machines. It's half of the sound of the band.' Shiny Toy Guns was officially formed in 2002 by keyboardist/bassist Dawson and vocalist/guitarist Petree, a couple of self-proclaimed indie rock kids living in LA who loved punk and decided to take dance music and rock music and 'smash it all into one project,' Dawson explains. 'We wanted to catapult from every angle and every genre.' One of the first 300 MySpace bands, Shiny Toy Guns was on the forefront of technology and built their fanbase in the most grassroots way. They'd use the popular social networking site – in a time predating anti-spam and privacy regulations – to market shows four or five days ahead of them, targeting potential fans by zip code and emailing them personally. Answering every single comment and email themselves, Dawson says, they became 'touchably real to our fans.' 'We were one of the first bands to really milk that,' Dawson continues, describing their early days of touring in vans and RVs, tapping away on their laptops at any Starbucks they could find with an internet connection. Their patented technique became so successful that they were able to tour all of U.S. and Canada without outside financial support, much to the shock of fans used to their favorite bands being hidden and mysterious, and much to the dismay of concert promoters who underestimated their ability to fill a room and let them take a too-large share of the door. Now when Dawson and Petree are in a van, it's to comb farm roads and county highways in pursuit of some of the worlds most violent thunderstorms. Seven years later, Shiny Toy Guns is living proof of its longevity, after having been 'guinea pigs' for modern rock radio when dance/rock was just getting started. No doubt, the band very much paved the way for many successors in the genre like MGMT, Metro Station, and others that rely on the intertwined sonic marriage of the guitar and synthesizer that controls popular music today. One Grammy® nomination, 400,000 albums and 800,000 track downloads later, Shiny Toy Guns sells out concerts and festivals worldwide alongside 'screamo' rock bands with tattoos and goatees. Not bad for a band from Shawnee, Oklahoma, playing machines and wearing makeup. Indeed, Shiny Toy Guns sits among the pioneers of the dance/rock sound and has been one of the few acts to ever take something underground and successfully blend into modern rock radio and major commercial media. Mainstream audiences might recognize its sound best by the recent cover of Peter Schilling's 1980s new wave classic, 'Major Tom (Coming Home),' a sequel to Bowie's 'Space Oddity.' The Shiny Toy Guns version of the song – featuring vocals by Sisely Treasure (formerly of Cooler Kids) – has been prominently featured in a national television ad campaign for the 2010 Lincoln MKZ car, and has never before been available on CD until Girls Le Disko. In addition to commercials for the Lincoln MKZ, the band's music can be heard in commercials for the Lincoln MKS, Honda Prelude, and Motorola Razr / Verizon, and has appeared in episodes of Gossip Girl and 90210 and in the film Sorority Row. Shiny Toy Guns even appeared on an episode of the uber-hipster children's show Yo Gabba Gabba! (Nickelodeon), joining the ranks of celebrity guests like Jimmy Fallon, Tony Hawk, Sean Kingston and The Shins. The new remix album – titled as a nod to the band's hit single 'Le Disko' from their debut album – also features the much-anticipated issue of the fan favorite 'Rocketship,' which Shiny Toy Guns has been playing to live audiences' delight for years. With exception to the two never-before-released original songs, the new collection features the band's favorite remixes of tracks from their first two albums, most of which have, as Dawson says, 'never made the light of day.' Some of the most notable tracks on the album include treatments of 'Rainy Monday' by UK DJ/producer Hervé and UK dance music trio Bimbo Jones, new versions of 'Ricochet' by electro DJ/producer Kissy Sell Out and American DJs/production duo Nadastrom, and remixes of 'Le Disko' by Dutch superstar DJ Ferry Corsten and by Boys Noize (the stage name of German electro DJ/producer Alexander Ridha), whose fans will recognize as the sample from the Boys Noize track '& Down.' 'Girls Le Disko is not just our last record remixed by our friends,' Dawson notes. 'This is actually a well thought-out, planned, compilation of really good remixes that were anything but thrown together.' Girls Le Disko (Ultra Records/Universal Motown) is in stores and online now. www.girlsledisko.com www.shinytoyguns.com www.myspace.com/shinytoyguns www.facebook.com/shinytoyguns www.twitter.com/shinytoyguns
http://schedule.sxsw.com/events/event_MS15205

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Shiny Toy Guns (DJ Set)

The road that led Shiny Toy Guns into the abyss — and now, triumphantly, back from it — was fraught with peril, full of steep grades, twists, potholes, detours and dead ends. That the Los Angeles-based quartet has emerged firing on all cylinders is testimony not only to its members... Read More →


Sunday March 20, 2011 1:00am - 2:00am
Malverde 400B W 2nd St

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