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Sunday, March 13 • 11:00am - 12:00pm
Influencer Throwdown: Proving Influence Once and For All

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Influence "experiments" like Fast Company's project do more harm then good when it comes to defining and measuring influence. It's more than how many people you can get to vote for you. Instead of counting the people who reach you need to reach the people who count. Four marketing veterans will weigh in with individual presentation on their real-world examples of influence and discuss the current state of influence. What's real, what's wrong and what's next. As part of the interactive discussion attendees will learn * different approaches to measuring influence * specific examples of influence including the impact it had for a brand * ways to identify and measure influence

avatar for David Binkowski

David Binkowski

EVP Digital MktgLippe TaylorA trusted and consistent leader to Fortune 500 brands, David currently leads Lippe Taylor's digital marketing team and regularly advises clients on how to best use online, social and mobile technology to drive their business. David’s client portfolio... Read More →
avatar for Kevin Dugan

Kevin Dugan

Dir Social MktgEmpower MediaMarketingI've been immersed in digital technology, social media and interactive content for nearly 20 years. As a nationally-recognized marketing expert, I'm responsible for leading Empower and its clients in crafting social marketing strategies that deliver... Read More →
avatar for Krista Neher

Krista Neher

CEOBoot Camp DigitalKrista Neher is the CEO of Boot Camp Digital, a bestselling author, international speaker and digital marketing educator. Krista has deep roots in marketing with 10+ years experience and working with companies including P&G, GE, Macy's, The United States Senate... Read More →

Sunday March 13, 2011 11:00am - 12:00pm
Hilton, Salon D 500 East 4th Street

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