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Sunday, March 13 • 11:00am - 12:00pm
More than Buzzword Bingo: Making Innovation a Reality

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Ever felt like your organization is in a rut? It’s the same thing year in year out with a new buzzword to lead the “new” effort. Learn how to use business models, new organization strategy and proven methods to make continuous innovation a reality. It is one thing to have an annual innovation contest but quite another to create an atmosphere where there is an attitude of creativity and out of the box thinking while simultaneously meeting the goals of a bottom-line focused company. This presentation will discuss how to leverage people from other functional areas to create a group that doesn’t rock the preverbal boat, but instead creates an autonomous fish. The strategies discussed here apply to all businesses from start-ups to well established corporations. The examples come from both types of organizations, but the truly radical changes can best be seen in introducing these concepts to an established company.


Schuyler Kaye

avatar for Deanna Rockefeller

Deanna Rockefeller

Health Innovation MgrLockheed MartinDeanna Rockefeller is an innovation and communications strategist in Business Innovation at Lockheed Martin. Her experience has been with start-up companies or start-up organizations within a larger corporation. Her key to success is a holistic... Read More →

Sunday March 13, 2011 11:00am - 12:00pm CDT
Marriott Courtyard, Brazos 2-3

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