SCHED* SXSW 2011 has ended
Sunday, March 13 • 12:30pm - 1:30pm
Social Health: Who Wants to "Like" Hemorrhoid Cream?

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Social media is a powerful medium, and can really improve patient outcomes. It can also add some much needed life to marketing plans, and help brands build relationships with patients. With any luck this will be a win/win for patients and brands. Right now the entire Pharma world is busy figuring out how to jump into social media. The problem is very few people are thinking about whether or not someone really wants a relationship with their Rx. Imagine announcing to the world on Facebook that you "like" your prescription Rx cream. Really? You want to do that? Well, different strokes and all. In this session we'll talk about how to chose the right social technologies to achieve the brand's marketing goals. Part of that decision matrix is understanding people and how and why they use social technology. We'll definitely talk about why Pharma should never say they want "viral" marketing. In a best case scenario, this will be a highly interactive presentation taking live suggestions and questions from the audience and discussing their unique situations. Tell me your product, we'll talk about your audience, and we'll discuss the appropriate use of social media technology for you.

avatar for Carlen Lea Lesser

Carlen Lea Lesser

VP/Director Digital Integration & InnovationRTC Relationship Marketing**Come see my panel -- "Social Health: Who Wants to 'Like' Hemorrhoid Cream?"*** 140 Char Bio: VP/Director @RTCRM. Connector of people, ideas & info. Marketer, treehugger, geek, blogger, baker, tea drinker, & artist... Read More →

Sunday March 13, 2011 12:30pm - 1:30pm
Hilton Garden Inn, Sabine 500 North IH 35

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