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SCHED* SXSW 2011 has ended
Sunday, March 13 • 9:30am - 10:30am
My Prototype Beat Up Your Business Plan

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The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.
http://schedule.sxsw.com/events/event_IAP7481

Speaker
avatar for Kristian Andersen

Kristian Andersen

Pres | Kristian Andersen + Associates | Kristian Andersen works with entrepreneurs and business leaders to design compelling brand experiences, create new business models, and innovate new products and services. In addition to managing the daily operations at Kristian Andersen + Associates... Read More →
avatar for Jeffrey Kalmikoff

Jeffrey Kalmikoff

VP of Prod | SimpleGeo | Some call me a tattooed metal-head with a mind for innovation, an eye for design and nose for tomfoolery. Others call me VP of Product for SimpleGeo, where we build kick-ass tools for developers to easily integrate location features into their apps. I call... Read More →
AO

Adekunle Olonoh

formspring.me
avatar for Ade Olonoh

Ade Olonoh

CEO | Formspring | Ade Olonoh is the CEO and Founder of Formspring, a rapidly growing service with over 25 million members that gives people a fun, new way to find out more about each other. Before founding Formspring, Ade founded and managed Formstack, a profitable startup based... Read More →
avatar for Kendra Shimmell

Kendra Shimmell

Experience Design Lead | Adaptive Path | As a designer for Adaptive Path, Kendra has experience in research, planning, and design of both online and offline products and services. She has led diverse projects including the design of healthcare systems, retail environments, medical... Read More →


Sunday March 13, 2011 9:30am - 10:30am
Hilton, Salon AB 500 East 4th Street

Attendees (0)