SCHED* SXSW 2011 has ended
Back To Schedule
Sunday, March 13 • 9:30am - 10:30am
My Prototype Beat Up Your Business Plan

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.

avatar for Kristian Andersen

Kristian Andersen

PresKristian Andersen + AssociatesKristian Andersen works with entrepreneurs and business leaders to design compelling brand experiences, create new business models, and innovate new products and services. In addition to managing the daily operations at Kristian Andersen + Associates... Read More →
avatar for Jeffrey Kalmikoff

Jeffrey Kalmikoff

VP of ProdSimpleGeoSome call me a tattooed metal-head with a mind for innovation, an eye for design and nose for tomfoolery. Others call me VP of Product for SimpleGeo, where we build kick-ass tools for developers to easily integrate location features into their apps. I call myself... Read More →

Adekunle Olonoh

avatar for Ade Olonoh

Ade Olonoh

CEOFormspringAde Olonoh is the CEO and Founder of Formspring, a rapidly growing service with over 25 million members that gives people a fun, new way to find out more about each other. Before founding Formspring, Ade founded and managed Formstack, a profitable startup based in Indianapolis... Read More →
avatar for Kendra Shimmell

Kendra Shimmell

Experience Design LeadAdaptive PathAs a designer for Adaptive Path, Kendra has experience in research, planning, and design of both online and offline products and services. She has led diverse projects including the design of healthcare systems, retail environments, medical devices... Read More →

Sunday March 13, 2011 9:30am - 10:30am CDT
Hilton, Salon AB

Attendees (0)