SCHED* SXSW 2011 has ended
Back To Schedule
Saturday, March 12 • 12:30pm - 1:30pm
Benefits of Highly Responsive Community Engagement Strategy

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response. Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.

avatar for Christopher Baccus

Christopher Baccus

Exec Dir of Digital & Social MediaAT&TAs the Executive Director of Digital and Social Media, Christopher Baccus determines and drives AT&T’s social media strategy in the Corporate Communications organization. As such, he is responsible for the identification, evaluation, and implementation... Read More →
avatar for Shawn McPike

Shawn McPike

Manager of Social Media and Community Support StrategyAT&TAs the Manager of the Social Media and Community Support Strategy team for AT&T, Shawn works in partnership with Corporate Communications, the Customer Care to set the social support strategy. He also leads the Community Support... Read More →

Saturday March 12, 2011 12:30pm - 1:30pm CST
Hyatt, Hill Country CD

Attendees (0)