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Saturday, March 12 • 12:30pm - 1:30pm
Benefits of Highly Responsive Community Engagement Strategy

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A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response. Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.
http://schedule.sxsw.com/events/event_IAP8189

Speaker
avatar for Christopher Baccus

Christopher Baccus

Exec Dir of Digital & Social MediaAT&TAs the Executive Director of Digital and Social Media, Christopher Baccus determines and drives AT&T’s social media strategy in the Corporate Communications organization. As such, he is responsible for the identification, evaluation, and implementation... Read More →
avatar for Shawn McPike

Shawn McPike

Manager of Social Media and Community Support StrategyAT&TAs the Manager of the Social Media and Community Support Strategy team for AT&T, Shawn works in partnership with Corporate Communications, the Customer Care to set the social support strategy. He also leads the Community Support... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm CST
Hyatt, Hill Country CD

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