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Saturday, March 12 • 11:00am - 12:00pm
Believe Me or Your Own Eyes: Eye-Tracking Entertainment

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“Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx. This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics. This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.
http://schedule.sxsw.com/events/event_IAP7255

Speaker
avatar for Ania Rodriguez

Ania Rodriguez

CEOKey Lime InteractiveAnia Rodriguez is a customer experience / market research expert with 13 years of experience consulting to C-level executives on the topics of UI Design, Usability and Online Marketing. She has worked with over 50 fortune 500 companies as well as start-ups to... Read More →
avatar for Kerin Smollen

Kerin Smollen

Dir Digital MediaESPNKerin Smollen is one of the leading women in digital media user experience. She works at ESPN.com where she combines her love of sport and design, leading a team of Information Architects and Usability Analysts to deliver cutting edge projects in User Interface.Among... Read More →
avatar for Karl Steiner

Karl Steiner

Player Research MgrTHQDr. Karl Steiner is the Manager of Usability for THQ Inc., a video game publisher. In his role at THQ, he is responsible for overseeing all usability/playability activities at THQ, evangelizing player research, and formulating best practices. In addition to conducting... Read More →
JZ

Jesse Zolna

Mgr/User ResearchBarnes and NobleJesse Zolna is currently Manager of User Research at BN.com in NYC. He has a Ph.D. in Engineering Psychology, aka Human Factors or Human-Computer Interaction, earned at Georgia Institute of Technology. Since 1999, he has conducted Qualitative and Quantitative... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom C 500 E Cesar Chavez St

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