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Saturday, March 12 • 5:00pm - 6:00pm
Zombies Must Eat: How Genre Communities Make Money

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Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009's Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.
http://schedule.sxsw.com/events/event_IAP7221

Speaker
avatar for Drew Daywalt

Drew Daywalt

Daywalt Fear FactoryEver since his childhood in one of Ohio’s most haunted houses, writer director Drew Daywalt has been writing escapist fantasy and horror. With a degree in Creative Writing from Emerson College in Boston Daywalt set off to Hollywood where he spent years writing... Read More →
avatar for Skot Leach

Skot Leach

FounderLost ZombiesSkot Leach studied screenwriting at the Academy of Art University. Skot has written and directed several short films. In the late 90’s Skot began to explore ways to use new technology to enhance storytelling. This led Skot to head up the products department for... Read More →
avatar for KW Low

KW Low

Co-Founder/GMDread Central MediaKW Low is a co-founder of DreadCentral.com, the premier online destination for horror entertainment news, reviews, editorials and community. By leveraging new media and social media tools such as Twitter, Facebook, and video sites like Youtube and Dailymotion... Read More →



Saturday March 12, 2011 5:00pm - 6:00pm CST
Hyatt, TX Ballroom 5-7

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