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SCHED* SXSW 2011 has ended
Tuesday, March 15 • 11:00am - 12:00pm
TV Networks Extending Interactivity for Fans

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For decades, TV show fans have sought ways to extend their connection to their favorite show characters with things like branded cereals, toys, board games, music or the like. Fans often can't wait for the next episode and especially dread the time between seasons. They want to interact and even play along with their favorite shows. This is a reality that TV networks are creating through branded online games and social games. This panel, consisting of online gaming experts and digital leaders at TV networks, will explore how TV networks are keeping fans engaged between episodes and seasons with quality online games that extend the show's brand and interactivity with fans - taking TV entertainment to the next level. The session will sample real case studies from experiences over several seasons with shows and branded games like Who Wants to Be a Millionaire, Biggest Loser, Survivor, and others. Panel members will also explore how games enable an additional channel for TV networks to reach global fans via social networks like Facebook, MySpace, Hi5 and Bebo, especially as we're seeing games being the number one used applications on many social networks.
http://schedule.sxsw.com/events/event_IAP5731

Speaker
avatar for Owais Farooqui

Owais Farooqui

Managing Dir, N AmericaKing.comOwais is the Managing Director of North America for King.com, where he manages initiatives surrounding the leading provider of social games’ marketing, strategy and partnerships in the region. He works with the company to maintain its proven track... Read More →
NH

Noah Hawley

Author, Screenwriter, ProducerNoah Hawley is a novelist (The Good Father), screenwriter (Lies & Alibis) and television writer/show runner (The Unusuals, My Generation).
avatar for David Luner

David Luner

EVP InteractiveFremantleMediaDAVID LUNER Executive Vice President, Interactive & Consumer Products, FremantleMedia Enterprises, North America David Luner is the Executive Vice President Interactive and Consumer Products, North America for FremantleMedia Enterprises (FME), based in... Read More →
KS

Kris Soumas

OwnerROI World
avatar for Brad Stone

Brad Stone

Sr WriterBloomberg Businessweek


Tuesday March 15, 2011 11:00am - 12:00pm
Hyatt, TX Ballroom 2-4 208 Barton Springs Rd

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