SCHED* SXSW 2011 has ended
Monday, March 14 • 12:30pm - 1:30pm
Bootstrap Underdog? Mainstream Overlord? Or Both?

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Getting big is a great problem to have, but rapid and unexpected growth can be filled with peril – both from a technology perspective and ability to continue delivering on your company’s core promise to consumers. Join industry veterans that have experienced this dilemma as they share lessons on how to limit unpredictability in today’s connected social world of the cloud, Web, and multiple devices. Hear from Redbox, and start-ups like Gilt Groupe, Graphic.ly and Copia tell you how they are moving from bootstrap to mainstream in media, luxury goods, comics and social eReading and how business basics, technology, finding customers and partnerships are key to their success. This session is sponsored by Microsoft.

avatar for Mark Achler

Mark Achler

SVP, New Business Strategy & InnovationRedboxAs senior vice president of new business, strategy and innovation at Redbox, Mark Achler manages the Company’s long-term planning and expansion into new business opportunities. Achler was recently featured as a mentor to a tech startup... Read More →
avatar for Micah Baldwin

Micah Baldwin

CEOGraphiclyMicah is CEO and Chief Community Caretaker of Graphic.ly. Graphic.ly provides an immersive social experience and marketplace around digital comics and associated merchandise. Previously, Micah was VP, Business Development and Chief Evangelist for Lijit Networks, the sixth... Read More →
avatar for Chris Bernard

Chris Bernard

User Experience AdvisorMicrosoftChris Bernard is a User Experience Advisor for Microsoft. A champion of making design a first class citizen in the world of software and Web development Chris has worked closely with designers, Web agencies, entrepreneurs, and start-ups to discover... Read More →

Ben Lowinger

EVPCopia Interactive LLCAs the creative force behind Copia, Ben has been EVP since its inception and leads Copia’s operational and strategic teams. Ben has been responsible for successfully nurturing Copia from its conceptual infancy into the robust multi-faceted company it is today... Read More →
avatar for Chris Maliwat

Chris Maliwat

VP of Prod MgmtGilt GroupeChris currently serves as Vice President of Product Management for Gilt Groupe, the innovative online shopping destination. Gilt, the first shopping site of its kind, offers special access to the most inspiring merchandise and experiences every day, specializing... Read More →

Monday March 14, 2011 12:30pm - 1:30pm
Hilton, Salon D 500 East 4th Street

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