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SCHED* SXSW 2011 has ended
Tuesday, March 15 • 12:30pm - 1:30pm
Locationpalooza! Leveraging Geo-intelligence to Engage Hyper-Local Communities

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Location, Location, Location. Former Forrester Analyst Lisa Bradner, President of Geomentum, leads an exploration of the trends and opportunities of taking a hyper-local marketing approach to creating more relevant consumer engagement in micro-communities across the nation. Why are we seeing a rise in hyper-local platforms and should marketers be a part of these communities? Questions Answered 1. What is the future trend of hyper-local consumer media opportunities? Is it more than hype? 2. What is the dream-state of “location” for not just consumers, but marketers? 3. What are the technology and ethics requirements to do this successfully while respecting customers who trust you to know where they are?
http://schedule.sxsw.com/events/event_IAP8287

Speaker
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Lisa Bradner

Geomentum
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Lisa Brander

Geomentum
avatar for Evan Cohen

Evan Cohen

GMFoursquareEvan is the General Manager of foursquare, where he is responsible for corporate development, business development, marketing, operations and finance. Prior to foursquare, Evan worked at Bebo in London (and then AOL, post-acquisition) as SVP of Strategy and Operations... Read More →


Tuesday March 15, 2011 12:30pm - 1:30pm
Hyatt, Big Bend 208 Barton Springs Rd

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