Measuring the reach of your social media efforts is a good first step--but it's not enough. Sean will show how MIT Sloan Management Review uses analytics to turn data into insight, and insight into action. Chris will describe the social tools that aggregate, syndicate, and amplify Harvard's message to the world, including integration with Facebook's open graph and real-time Twitter collaboration via Social Flow. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
http://schedule.sxsw.com/events/event_IAP8398
