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Saturday, March 12 • 9:30am - 10:30am
Brave New World: Debating Brands' Role as Publishers

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Gone are the days when brands needed to rely on high profile stories to establish credibility—today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, marketers just create their own site on the topic. At a time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands. As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape—including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.

avatar for Tom Ashbrook

Tom Ashbrook

avatar for Pawan Deshpande

Pawan Deshpande

CEO/FounderHiveFire IncPawan Deshpande is the CEO and visionary behind HiveFire. HiveFire’s product, Curata, is an easy-to-use marketing solution for content curation and content marketing. Pawan has spoken at leading events including the Online Media Summit, Social Media Breakfast... Read More →

Gary Kim

EditorCarrier Evolution

Lora Kolodny

Tech ReporterDow Jones Venturewire / WSJ.com
avatar for Joe Pulizzi

Joe Pulizzi

FounderContent Marketing InstituteJoe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event... Read More →

Saturday March 12, 2011 9:30am - 10:30am CST
Austin Convention Center, Ballroom F

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