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SCHED* SXSW 2011 has ended
Saturday, March 12 • 5:00pm - 6:00pm
Augmented Reality for Marketers: Future of Consumer Interactions

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Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.
http://schedule.sxsw.com/events/event_IAP6340

Speaker
avatar for John Havens

John Havens

FounderThe H(app)athon ProjectI'm the Founder of the H(app)athon Project, contributing writer for Mashable, author, and consultant.
avatar for Lynne d Johnson

Lynne d Johnson

Sr Social Media StrategistR/GALynne d Johnson is a Senior Social Media Strategist at R/GA, the Digital Agency of the Decade. She was most recently SVP, Social Media for the Advertising Research Foundatio, where she was responsible for content, brand, and social media development and... Read More →


Saturday March 12, 2011 5:00pm - 6:00pm
Hilton, Salon J 500 East 4th Street

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