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SCHED* SXSW 2011 has ended
Tuesday, March 15 • 3:30pm - 4:30pm
Death of the Demo; Rise of Branded Tutorial

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Since the beginning of man, different permutations of the “Instruction Manual” have ridden as passenger in the sidecar of technology’s motorcycle. And like technology, the format of the instruction manual has evolved, but is the “science” behind them keeping up? Video demos may be the status quo across today’s interverse, BUT… The day of the 40-minute-long, boring video demo is over. Short, entertaining video tutorials are winning the attention and appreciation of a socially networked audience eager to pass along a link to something they find entertaining and useful. Smart brands are realizing the opportunity to create and use video tutorials as purveyors of brand culture. Injecting humor, style, and creative storytelling into an instructional tutorial not only can help grab and keep an audience’s attention, but may encourage the audience to actively promote the content to others purely based on its creativity or experiential value. Demos are dead. Fun, creative tutorials not only teach, but also promote. The branded tutorial is rapidly becoming the new, and necessary standard.
http://schedule.sxsw.com/events/event_IAP6200

Speaker
avatar for Joshua Rosenbaum

Joshua Rosenbaum

Minister of EducationMailChimp.comJoshua M Rosenbaum is the Minister of Education at MailChimp.com, a subsidiary of the Rocket Science Group, LLC. This officially makes Mr. Rosenbaum a Rocket Scientist. Equal parts artist, writer, musician, bread baker, court jester, and digital imagineer... Read More →


Tuesday March 15, 2011 3:30pm - 4:30pm
Hilton, Salon C 500 East 4th Street

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