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SCHED* SXSW 2011 has ended
Saturday, March 12 • 5:00pm - 6:00pm
Watching Windows: Constructing Your DIY Distribution

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Historically the rule of thumb was that it should take about 7 years for a film to transition from theatrical release to free television as it slowly moved through its “windows.” Today those same windows have dramatically collapsed; they can be 7 months or even shorter. What happened and why? Is this good for independent film? Whether you’re a filmmaker, producer, sales rep, or consumer you need to understand windows. The Watching Windows panel will explore, define, and elaborate on windows as they relate to a film’s financial success and audience reach. You’ll hear from industry experts who understand filmmakers’ desires and guide them through distribution realities. The panel will discuss distribution strategies whether they be DIY or more traditional “all rights deals.” They will examine transactional VOD and free or ad-sponsored VOD and offer suggestions on how to exploit both. They will discuss efficient and effective marketing campaigns as they relate to the different windows. Collectively the panel has released over 1000 films over the last 4 years and will candidly share their experiences with the audience.
http://schedule.sxsw.com/events/event_FP6789

Speaker
avatar for Diana Kerekes

Diana Kerekes

VP Ent SvcsComcastDiana Wechsler Kerekes Vice President, Entertainment Services Comcast Cable Diana Kerekes is Vice President of Entertainments Services at Comcast Corporation where she oversees the daily management, delivery and strategic direction of video content as well as working... Read More →
avatar for Dylan Marchetti

Dylan Marchetti

FounderVariance Films
avatar for Michael Murphy

Michael Murphy

Exec VPGravitas VenturesMichael is the Executive Vice President at Gravitas Ventures, LLC. He is responsible for acquiring & programming more than 30 independent films and events to over 50 cable, satellite, and telco operators in N.America each month. He has negotiated numerous license... Read More →
avatar for Cora Olson

Cora Olson

ProducerPresent PicturesCORA OLSON founded Present Pictures with Jennifer Dubin. Their credits include THE BABYSITTERS, which premiered at the Toronto International Film Festival, and GOOD DICK, which premiered at Sundance and was subsequently self-distributed across all platforms... Read More →


Saturday March 12, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 15 500 E Cesar Chavez St

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