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Tuesday, March 15 • 4:15pm - 5:15pm
Using Online Video to Build Your Company's Audience

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With over 24 hours of video being uploaded every minute on YouTube and over 56 hours of video being uploaded per minute to lifestreaming sites such as UStream and Justin.tv, companies are starting to use videoblogs as a way of directly reaching out to new and existing customers. This panel, full of experienced videobloggers and online video consultants, will walk through the steps of getting a company up and running in online video, including points such as: What equipment is needed, How “produced” does a company video need to be, How to get comfortable in front of the camera, What different formats are available, is streaming video more effective than a carefully produced video blog, How online video can work with assets such as an existing blog, and What is the ROI of online video for a company? The panel will also cover all of the different channels for online video that can be used by companies–from a Corporate Website to YouTube, Vimeo and lifestreaming services such as Qik and Justin.tv. By the end of this panel, companies will be able to apply what they have learned immediately and start their video blog that day. There will also be an online resource available with the panel presentation as well as articles, software and services that companies can use to make their online video presence the best it can be. The panel will also participate in a 15-minute audience Q&A session, which will allow people to address specific questions about getting started in online video.
http://schedule.sxsw.com/events/event_IAP6496

Speaker
avatar for Melissa Pierce

Melissa Pierce

Master of reinvention and agent of epiphany, Melissa is the creator of the award winning film series Life in Perpetual Beta, organizer of the Pitch Conference, founder of Chicago Women Developers and generator of hundreds of other less well known good ideas. Melissa also serves... Read More →



Tuesday March 15, 2011 4:15pm - 5:15pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

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