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Sunday, March 13 • 12:30pm - 1:30pm
Future Fitness: The Power of Personal Data

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With the rise of cheap electronic devices like Nike+, Adidas miCoach and Nintendo's WiiFit, this panel looks at how technology is increasingly becoming part of the everyday fitness regime and what personal and wider social benefits this brings. The Core Conversation will explore these sites and devices and discuss what makes them useful as opposed to being another sports marketing gimmick. Some topics that we'll discuss include The personal benefits: how online fitness sites add to one's overall training program (ie. data visualisation/ goals/ feedback), The social affects: getting more people involved in community and peer support, from online running races (Nike's Human Race) to interactive fitness clubs, The data collection and privacy issues: how is the data useful outside of a users immediate training programme, can it be combined with other data to give insight into personal or public heath patterns. Are there concerns that users are giving away too much personal data? And lastly, The future predictions: what are the benefits once the devices become more advanced (ie. better monitoring of data such as heart rate, body fat and weight). What are possible negatives?

avatar for Tiffany Pritchard

Tiffany Pritchard

Account MgrAll City Media/Tiffany Pritchard PilatesTiffany has worked in film PR and marketing for over ten years both in the US and the UK. Presently, she is account manager at the London-based AllCity Media where she manages International and UK print campaigns. Previously, she... Read More →
avatar for Jamie Unwin

Jamie Unwin

CEOKitsiteJamie has over 15 years experience of developing internet based applications and a wide and varied interest in technology. He is currently CEO of the creative technology agency Kitsite who's clients include Sony Computer Entertainment Europe, the Guardian newspapers and... Read More →

Sunday March 13, 2011 12:30pm - 1:30pm CDT
Hilton Garden Inn, Trinity

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