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Saturday, March 12 • 1:00pm - 2:00pm
Flip the Funnel: Retention is the New Acquisition

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What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief Interruptor at Powered, a social media marketing agency, will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage. Using his “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-driven customer activation model that harnesses the true potential and impact of customer-generated word of mouth reviews and referrals.

avatar for Joseph Jaffe

Joseph Jaffe

CEO & Co-FounderEvol8tion

Saturday March 12, 2011 1:00pm - 2:00pm CST
Austin Convention Center, Ballroom G

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