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Saturday, March 12 • 3:30pm - 4:30pm
Care and Feeding of Blogs and Book Contracts

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Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.
http://schedule.sxsw.com/events/event_IAP6040

Speaker
avatar for Mary Glenn

Mary Glenn

Assoc PublisherMcGraw-HillAs Associate Publisher at McGraw-Hill Professional, Mary works with award-winning and bestselling inclduing Joseph Grenny, William O'Neil, Ram Charan, and Clayton Christensen. She and her staff of 9 editors cover every category in the business area including... Read More →
avatar for Mary E Glenn

Mary E Glenn

Assoc PublisherMcGraw-Hill ProfessionalAs Associate Publisher at McGraw-Hill Professional, Mary works with award-winning and bestselling inclduing Joseph Grenny, William O'Neil, Ram Charan, and Clayton Christensen. She and her staff of 9 editors cover every category in the business... Read More →
avatar for Matthew Holt

Matthew Holt

VPJohn Wiley & SonsMatthew Holt is Vice President and Publisher at John Wiley & Sons trade division where he publishes general business and self-help books. Holt’s authors have included actor and economist Ben Stein, skateboarder Tony Hawk, luthier Bob Taylor, sports writer Bert... Read More →
avatar for Stephen Johnson

Stephen Johnson

Dir, SocialCommunity EngineStephen Johnson is the Founder of Altitud3 and Director of Social with Community Engine in Australia. He is a prominent thought leader in social enterprise innovation with more than 15 years experience advising global brands. Stephen brings a remarkable... Read More →
avatar for Tricia Lawrence

Tricia Lawrence

CEOreal/brilliant incSocial media strategist Tricia Lawrence is CEO of real/brilliant, inc. Tricia is also an instructor for Writer's Digest University, teaching social media marketing for authors. Tricia has been mediating between authors and editors for fifteen years, first as a... Read More →
avatar for Pamela Slim

Pamela Slim

AuthorEscape from Cubicle NationPam is an author and business coach, and writes at http://www.escapefromcubiclenation.com. Her book, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was published in 2009 (Portfolio) and won Best Small Business/Entrepreneur... Read More →


Saturday March 12, 2011 3:30pm - 4:30pm
Sheraton, Creekside 701 East 11th St

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