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Tuesday, March 15 • 9:30am - 10:30am
Engineering vs. Psychology in Social Media: A Conversation

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As we continue to embrace all forms of social media, we unwittingly allow privacy settings and engineered functionality dictate the evolution and devolution of our relationships. We're beginning to see a new model of relational progression that is constructed by the levels of 'friendship' or 'following' allowed on sites, not necessarily what is psychologically beneficial. With establishing social sites in an industry where success and product value are measured by data sets, user base growth, and scalability comes an ever growing ignorance of the distinction between building a successful service using computers and building a successful model of relationships. Is it possible that the immediately fulfilling and addicting satisfaction of social media site use conceals the concept that the rules, metrics, and system preferences which define the world of tech and internet are not necessarily the ones that should be defining our relationships? This presentation will take a look at the differences between psychological relational progression and the new world of engineering defined relationships. We will discuss the nuances and experiences that are important to relationships and how they integrate, or don't, with the informal new relationship model that social technology is creating. We'll then discuss how we foresee coming back to a middle ground between socially engineered and naturally occurring relational experiences.
http://schedule.sxsw.com/events/event_IAP7452

Speaker
avatar for Jesper Andersen

Jesper Andersen

General MgrBloomJesper is a co-founder and General Manager for Bloom Studuis. He develops experimental online services designed to introduce emotional contexts into online relationships, creating more authentic experiences. In addition, he is an accomplished data scientist, working... Read More →
avatar for Stephanie Dub

Stephanie Dub

Founderhttp://stephdub.comWith her first word spoken at six months, her parents weren't surprised when she never stopped talking and proceeded to spend the bulk of her academic career studying communication. After identifying her passion to help people communicate in relationships... Read More →


Tuesday March 15, 2011 9:30am - 10:30am CDT
Hyatt, TX Ballroom 1

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