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Saturday, March 12 • 9:30am - 10:30am
Social Media Mythbusters

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The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.
http://schedule.sxsw.com/events/event_IAP6057

Speaker
avatar for Peter Kim

Peter Kim

Chief Solutions ArchitectConstellation ResearchPeter is an advisor on social business and marketing strategy. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim on Twitter.


Saturday March 12, 2011 9:30am - 10:30am CST
Hyatt, TX Ballroom 5-7

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