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Friday, March 11 • 3:30pm - 4:30pm
Do Agencies Need to Think Like Software Companies?

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How much do marketers (& their agencies) need to know about technology? Advertisers and brand marketers are entering a brave new world -- one where code is on par with content. "Consumers" are now "users." So should "marketers" be "developers"? Enter the hybrid marketer. More and more agencies are finding they need to educate and cultivate a new breed of people who understand tech from a marketing and brand perspective, and who have a consumer mindset. At the same time, agencies are adopting practices--agile development, continuous deployment--learned from the tech world. But should they really try this stuff at home? Should "marketers" be worrying about, say, the video capability of the latest iPhone, or pushing the envelope with HTML5? Or should they just stick to their core competencies and work with established software companies / dev shops to realize their ideas? How else is technology affecting the agency model and the creative process?

avatar for Matt Galligan

Matt Galligan

Co-FounderCircaMatt Galligan, 26, is the Co-Founder and Chief Strategy Officer of SimpleGeo, based out of San Francisco, CA that provides tools and services that make it easy for developers to add location functionality to their apps. He previously founded Socialthing, a company that... Read More →

Amanda Kelso

Managing Dir Google Creative LabGoogle
avatar for Ben Malbon

Ben Malbon

Dir Creative PartnershipsGoogleBen leads the Creative Partnerships team at Google, a group whose goal is to invent the future of marketing through partnerships with forward-thinking brands and agencies, and by embracing new approaches to how digital creative gets made. Ben was formerly... Read More →
avatar for Allison Mooney

Allison Mooney

Head of Trends & Insights, MktgGoogleAllison Mooney is Head of Trends & Insights, Marketing at Google. She works to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Allison... Read More →

Robert Rasmussen

avatar for Rob Rasmussen

Rob Rasmussen

CCOTribal DDBRobert Rasmussen, Tribal DDB’s Chief Creative Officer, has worked in the most creative traditional and digital agencies on his path from designer to art director, to creative leadership including W+K, BBH, R/GA, and JWT. Rob’s major client credits include Nike, Jetblue... Read More →

Rick Webb


Friday March 11, 2011 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom F

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