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Saturday, March 12 • 3:30pm - 4:30pm
Text-to-Donate Fundraising for Non-Profits

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Bridge Communities (bridgecommunities.org), a Chicago non-profit, is dedicated to transforming the lives of homeless families. Bridge holds an annual Sleep Out Saturday (bridgecommunities.org/Sleep-Out-Saturday) fundraising event each November where participants are encouraged to spend a night outdoors to experience what it must be like to be homeless. Participants sleep in sleeping bags on the ground, tents, and cardboard boxes! This year's event will be supported by an online pledge system allowing individuals and teams to create profiles, specify goals, and monitor progress. We're also excited to try to create some social media stir. A corresponding text-to-donate campaign (i.e. text "help" to 55555 to donate $10) will be featured in local radio and TV spots, online, and via e-newsletters. Text-to-donate and text-to-pledge is new territory for most non-profits...especially smaller ones...but an area that many are interested in (based on the emergence of mobile technologies and technology preferences of younger people who prefer texting and social media to e-mail and other traditional communication efforts). This session will summarize Bridge Communities' Sleep Out Saturday fundraising efforts, detail the logistics of setting up and running a text-to-donate campaign, explain the difference between a text-to-donate and a text-to-pledge campaign, and report the degree of participation and overall success experienced by Bridge Communities through this campaign.


Amy Van Polen

Resource Dev DirBridge Communities
avatar for Todd Reifenrath

Todd Reifenrath

Co-founder/TechnologistWebitects.comSince 1995, when he co-founded Webitects.com, Todd has been building web solutions for corporations, non-profits, and associations. Todd pioneered Webitects' early efforts (in the mid to late 90s) to build highly dynamic websites and custom content... Read More →

Saturday March 12, 2011 3:30pm - 4:30pm CST
Austin Convention Center, Room 5ABC

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