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SCHED* SXSW 2011 has ended
Monday, March 14 • 9:30am - 10:30am
People Power: Leveraging Personal Stories to Build Influence

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Now, social is personal. From finance site Mint.com's anti-immigration blog post gaffe to YourTango CEO Andrea Miller's "How to Date an Indian (Advice for the Non-Indian)," social media fuses personal with public in a way never seen before. Whether sharing taste in hiphop, dating preferences, provocative political ideas, or insider information about a soon-to-be-launched business, social media strategically develops personal and professional reputations. Stories can build audiences, grow support for campaigns and change mainstream ideas about social issues. They can also alienate various communities, compromise business information confidentiality or damage brands. If social media has shown us anything, it's that stories still matter. This panel will be a concrete conversation on how successful online personalities have managed their personal and professional lives using social media: telling authentic stories about our experiences, and using those stories to build powerful, engaged communities.
http://schedule.sxsw.com/events/event_IAP7037

Speaker
avatar for Cheryl Contee

Cheryl Contee

PartnerFission StrategyCheryl Contee, Partner at Fission Strategy, specializes in helping non-profit organizations and foundations use social media to create social good. She is also the co-founder of Jack and Jill Politics writing as “Jill Tubman” on one of the top 10 black blogs... Read More →
avatar for Twanna Hines

Twanna Hines

Owner/FounderFunky Brown ChickTWANNA A. HINES, M.A., is a New York-based writer, experienced sex educator and reproductive rights advocate. With student loan debt from New York University, her degrees are in sociology. Called one of “the internet’s sultriest sharers” by the... Read More →
avatar for Andrea Miller

Andrea Miller

CEOYourTangoAndrea Miller is the founder and CEO of YourTango, the premier media company dedicated exclusively to love and relationships. Its mission is to help people live their best love lives and be at the center of this never-ending conversation. YourTango presents compelling... Read More →
avatar for Samhita Mukhopadhyay

Samhita Mukhopadhyay

Executive EditorFeministing.comSamhita Mukhopadhyay is a writer, speaker and technologist residing in Brooklyn, NY. She is the Executive Editor of the popular website Feministing.com and is the author of Outdated: Why Dating is Ruining Your Love Life. She also started the tumblr "Occupy... Read More →
JR

Jean Russell

Thrivable
avatar for Deanna Zandt

Deanna Zandt

Author & Media TechnologistDeanna Zandt is a media technologist and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler, June 2010). She is a consultant to key progressive media organizations including AlterNet and Jim Hightower’s Hightower... Read More →


Monday March 14, 2011 9:30am - 10:30am
Hyatt, TX Ballroom 1 208 Barton Springs Rd

Attendees (0)