SCHED* SXSW 2011 has ended
Tuesday, March 15 • 11:00am - 12:00pm
The Mainstreaming of Geek Culture

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Once, as depicted in classic teen comedies from the 80's, nerds were outcasts -- a special brand of too-smart-for-their-own-good, role-playing, glasses-donning, weak-armed, thin-voiced boys and girls. Then, suddenly, it became cool to be a nerd. Geek chic proliferates, with Ashton Kutcher sporting a buttoned-up plaid shirt, Kirsten Dunst in heavy black glasses; nerd core music, the stylings of Deerhoof and Modest Mouse, is on the radio. How do nerds respond to the co-optation of their once-exclusive domain? This panel cheerfully and irreverently examines the impact that mainstreaming has had on "gamer culture", which is at the forefront of this sort of gentrification, traces theories of how and why it happened, and makes totally unfounded but nevertheless visionary claims about the future. Audience participation greatly encouraged.


Jane Pinckard

UC Santa Cruz

Morgan Romine

Frag Doll Team MgrUbisoft
avatar for Paolo Sambrano

Paolo Sambrano

120 Something Productions

Kathleen Sanders

Community DirMicrosoft

Tuesday March 15, 2011 11:00am - 12:00pm CDT
Hyatt, TX Ballroom 5-7

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