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SCHED* SXSW 2011 has ended
Sunday, March 13 • 5:00pm - 6:00pm
Live Digital Streaming: The Split Screen Experience

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Potential viewers and fans of live event television programs like the "American Music Awards" are surrounded by computers, mobile technology and 'alternative' entertainment. In order to keep viewers engaged on your programming you need to take the content live with online companion coverage where people can directly and immediately interact, stay put, and tune-in to a TV show or special. Important factors like innovation, creative programming, talent interaction, and social media applications drive viewers to tune in while interact online. This is what is now being called the "split screen experience." For example: In 2009, dick clark productions and Ustream set not only digital viewing records with the American Music Awards pre-telecast and red carpet specials, but traditional broadcast ratings were up year-to-year again showing an important correlation. The American Music Awards red carpet pre-show garnered 3.5MM live viewers, 2.3MM uniques and established a record for the most-watched live digital red carpet event. Topics for discussion to include: Companion coverage; Audience viewing patterns; Live digital streaming with major network TV shows; Roles of social media; Technical aspects of producing live streams; Organic marketing and engagement; Creative ways to leverage the online coverage to generate revenue; Incorporating sponsors and brands into digital programming; Live interaction via social media applications.
http://schedule.sxsw.com/events/event_FP990109

Speaker
avatar for Brandee Barker

Brandee Barker

BB Consulting | Brandee Barker is an independent consultant who builds global brands through strategic communications and social media programs. Having spent nearly 20 years in the tech industry, her passion is guiding founders, executives and their teams through the crucial stages... Read More →
avatar for Ariel Elazar

Ariel Elazar

VP Digital Distribution | dick clark productions | Ariel Elazar, VP of Digital Distribution and Brand Licensing, dick clark productions, inc. In his role, Elazar oversees the development of Digital Media and Brand Licensing strategies and revenue initiatives. He is also responsible... Read More →
JV

Jeff Varnell

EVP, Business Dev | Livestream.com


Sunday March 13, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

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