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SCHED* SXSW 2011 has ended
Saturday, March 12 • 11:00am - 12:00pm
Banking on Big Brands/Celebs for the Web

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2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to purdue the opportunity to exponentially increase its brand reach to a vast global audience. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like AOL, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands. AOL is a leader in the integrated web and mobile video content platform, available on-demand to a global audience. AOL develops, produces, packages, programs, markets and distributes original content. AOL collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.
http://schedule.sxsw.com/events/event_IAP6534

Speaker
avatar for Paul Kontonis

Paul Kontonis

Chairman of the Board
avatar for Amber Lawson

Amber Lawson

Head of Original Programming | AOL | Amber J. Lawson was recently tapped as AOL's Head of Video Programming where she creates and oversees the programming strategy and execution of all of AOL's original video content. In this role, Amber J is re-imagining the entire online video experience... Read More →
avatar for Amber J Lawson

Amber J Lawson

Head of Original Programming | AOL | Amber J. Lawson was recently tapped as AOL's Head of Video Programming where she creates and oversees the programming strategy and execution of all of AOL's original video content. In this role, Amber J is re-imagining the entire online video experience... Read More →
avatar for David Tochterman

David Tochterman

Head of Digital Media | Innovative Artists | David currently heads the Digital Media division for Innovative Artists, a prominent full service talent agency with offices in Los Angeles, New York and Chicago. His focus is on packaging premium and branded content across all platforms... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

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