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Saturday, March 12 • 3:30pm - 4:30pm
Behind the Curtain: Secrets of Mobile Application Wizardry

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A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.

avatar for Paul Gelb

Paul Gelb

VP, Mobile Practice LeadRazorfishPaul is the founder and head of Razorfish’s mobile practice. The practice’s primary offering suites include integrated strategy engagements, application and site design and development, messaging programs, and media, ad creative and search campaign... Read More →

Saturday March 12, 2011 3:30pm - 4:30pm CST
Hilton, Salon J

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