SCHED* SXSW 2011 has ended
Tuesday, March 15 • 3:30pm - 4:30pm
Merch: The Other White Meat Of Monetization II

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How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a vibrant direct merchandise business? What does it mean to go direct? What workload is involved? What benefits does it bring? Advertising receives plenty of deserved attention. Let's dive deeper into merch strategy, tactics, and tools. What are the best-practice fundamentals? How have properties achieved success in different ways? What are the latest ideas and trends that matter? How does merch interact with and impact community? In addition to the ubiquitous and important t-shirt, what products perform? Last year's panel was a hit and a blast. Let's continue the series.

avatar for Burnie Burns

Burnie Burns

Creative DirectorRooster Teeth
avatar for Joel Bush

Joel Bush

co-founderAmplifierJoel Bush works at Amplifier, which he co-founded in Austin, Texas, in 2000. Amplifier helps creators manage direct-to-community merchandise. Its service platform integrates traditional screen printing and print-on-demand with order fulfillment and customer support... Read More →

Mikhail Ledvich

Dir RetailBustedTees.com
avatar for Mona Patel

Mona Patel

General Counsel, EVP PeopleLIVESTRONGGeneral Counsel, EVP, People & Organizational Development Mona Patel joined LIVESTRONG in 2009 and is the General Counsel and EVP, People & Organizational Development. She is the primary steward of the culture at the Foundation and leads the people... Read More →

Justin Sewell

CEODespair Inc

Tuesday March 15, 2011 3:30pm - 4:30pm
Hilton, Salon D 500 East 4th Street

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