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SCHED* SXSW 2011 has ended
Saturday, March 19 • 1:00am - 2:00am
DATAROCK

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DATAROCK formed in Bergen (Norway) 10 years ago, and were straight off signed to indie label, Èllet / Tellé Records, pairing DATAROCK with a roster of local artists such as Røyksopp, Kings Of Convenience and Annie. DATAROCK went right out on an endless run of shows in underground clubs and festivals across Europe - a perfect breeding ground for alternative dance music, leading up to DATAROCK's current mix of dance music, new wave, Manchester rock, funk & punk. Four years later DATAROCK established their own label, YAP Records, internationally distributed through VME - infamous for representing black metal artists such as Burzum. And so, in 2005 their debut album "DATAROCK DATAROCK" was released with tracks such as "Computer Camp Love" & "FA FA FA" - taking DATAROCK's touring to a global level. So far DATAROCK's done more than 700 shows in 33 countries on 4 continents. DATAROCK has toured America alone 17 times, playing more than a 100 clubs and festivals like Coachella (CA), CMJ (NYC), WMC (Miami), SXSW '07 & SXSW '09 (Austin), Download (San Francisco), Detour (LA), Virgin (Toronto), Montreal Jazz Festival (Montreal), MX Beat (Mexico City), Planet Terra (Sao Paolo, Brazil) and Personal Fest (Buenos Aires, Argentina). These tours all vary but includes a 42 cities run across North America non stop the summer of 2008, and a 26 cities craze for the release of DATAROCK's second album, September '09. Thanks to the acclaim of both the albums DATAROCK's been fortunate enough to establish a world wide profile - even in a markets as tough as the US, where DATAROCK's appeared on a number at household TV shows like MTV's Jersey Shore, NCB's Chuck, AOL's Spinner, Yo Gabba Gabba (Nick Jr.), ABC News and ABC's Jimmy Kimmel Live (where DATAROCK's second appearance was on the outdoor stage for the very release date of their second album). DATAROCK is now signed to US booking agency, The Agency Group, and publishing company Artwerk - a joint venture between Nettwerk One Music and gaming giant EA (Electronic Arts). This alliance has in effect led to having tracks featured in an unprecedented number of video games such as Fifa '08, Fifa '09, Fifa '10, Fifa Street, Sims 2, Sims 3, Need For Speed, Madden NFL, and the iPad hit Tap Tap Radiation. In total 22 of the highest-grossing games on the planet features tracks by DATAROCK, reaching out to a credible estimate of 250 million gamers minimum. DATAROCK's tracks have also been featured in campaigns for brands such as Apple, Coca Cola, Samsung, FOX and RadioShack. In addition, their tracks have been featured in a number of adds, TV series and films across the world - including commissioned work for Disney. Since 2007 DATAROCK's career has been very much focused on North American grounds. Simultaneously DATAROCK's been touring the rest of the world both prior and parallel, playing clubs and festivals all across the planet: Summer Sonic in Tokyo & Osaka in Japan, Good Vibrations, Falls, Field Day, Southbound, Sunset Sounds, Come Together, Future Music and Meridith Music Festiva in Australia, Sonar and Benicassim in Spain, ArezzoWave in Italy, Sudoeste in Portugal, Stereoleto in Russia, Be2gether in Lithuania, Pohoda in Slovakia, Les Ardentes in Belgium, Transmusicales and Microcosm in France, Eurosonic and Metropolis in Netherlands, Berlin Festival, PopKomm, Hurricane and South Side in Germany, Koneisto in Finland, Airwaves at Island, Arvika and Hultsfred in Sweden, Roskilde '05 and '07 in Danmark, Reading, Leads, O2 Wireless, Camden Crawl, The Great Escape, Loop, Latitude, Lovebox, Dot To Dot, Orange Evolution, Eurocultured, In The City and Oxygen in the UK, and numerous festivals in Norway such as Øya, Quart, BergenFest, NattJazz, Lost Weekend, +47, EKKO, NuMusic, Midnattsrocken, Bygdalarm, Utkant, Pereferi, Storås, Pstereo, UKA, Stavernfestivalen, Månefestivalen, Malakoff, Oslo Live, Ekstremsportveko, BaleJazz, MaiJazz and by:Larm. DATAROCK's albums are both critically acclaim across the world, and even their debut album was nominated for a Norwegian Grammy. Later on it came in at 36 on NME's list of "best albums of 2006", and the same year (out of 660.000 registered votes) "Computer Camp Love" came in at number 12 on Australia's national radio's list of listeners favorite tracks - Triple J's Hottest 100. For the US release in 2007 Spin Magazine listed the track "See What I Care" as an "essential download of the summer", and "Computer Camp Love" came in at 88 on Rolling Stone Magazine's list of the best tracks of the year. DATRAOCK's second album "RED" was also nominate for a Norwegian Grammy, the album was "critics choice of the week" in New York Times, the singles ended up on heavy rotation on Norwegian national radio for seven months (NRK P3), and stateside MTV even headhunted a video for "True Stories" and put it in rotation - bizarrely as this single was never commercially released outside of Norway. DATAROCK is now pretty much a global name. A few indications are the number of listenings on DATAROCK's MySpace profile (3,200,000), the number of views on DATAROCK's YouTube clips, the number of fans on on DATAROCK's Facebook profile, the number of followers on DATAROCK's Twitter account, the way DATAROCK is able to tour globally, and the nature of their world wide distribution. Despite this fact the band is still very much DIY - exclusively signed to their own imprint and pretty much handling everything themselves. So far they've been licensing their releases to Nettwerk Records in Canada and Ministry Of Sound in Australia, but for the upcoming release of their new material DATAROCK breaks new ground by teaming up with San Francisco based designer toy company SUPER7. DATAROCK - LIMITED EDITION is an "urban vinyl" character designed by designer toys legend Brian Flynn and inside the character you'll find a USB stick featuring a brand new DATAROCK EP called "Catcher In The Rye", a brand new DATAROCK LP called "Music For Synchronization", a brand new DATAROCK concert film called "NEVER SAY DIE" and more than 1500 private photos. The release date? SXSW 2011! PRESS QUOTES ON DATAROCK'S SECOND ALBUM - "RED" New York Times - "a frothy elixir out of 1980s synth-pop, art-rock and new wave" Pitchfork - "this band can nail any sound they want, cheekiness be damned" NME - "Irresistibly slinky new wave" BBC - "a hefty percentage of top tunes" Uncut - "The ultimate 1980s homage" Mixmag - "As mischievous as a Scottish terrier trained to operate a spud gun" Clash Music - "the opening of this album is pure science fiction cinema" The Fly - "Still plundering the best of 80's pop as only they can" Artrocker - "Robo rock" Music Week - "High energy indie dance with a sense of the absurd" Metro - "Smart casual really doesn't get any funkier than this" Time Out - "Datarock are really, really good" Kruger - "Superb" Attitude - "The rock have mad one of the bolder 2nd albums of recent times" Teletext - "Cherry-picks the era's best and emerges fresh" Super Sweet - "Great album by one of the most exciting bands around" Glasswerks - "Exciting romp of dance-punk mentalist" Music-News - "Red is a confident statement of self assurance from the Bergen dance due" Female First - " 'Give it up' is the awesome comeback single. A brilliant slice of eighties pop" Ilikemusic - "Datarock's Red is no less than a masterpiece" Planet Notion - "With lyrics that make you smile and dance a happy dance" Efestival - "Red tracksuit wearing Danish electro-funk superstars" Spaceship for Sale - "Brilliant slice of eighties inspired pop" Nerdy-frames - " 'Give It Up' is an irresistible slice of electro euphoria" "No revenge of the nerds. They were champions from the start." Bergens Tidende 6/6 "This is a very clever mindfuck of an album" Dagbladet 5/6 "Warning! This album might lead to increased demand for red tracksuits..." Aftenposten 5/6 "Datarock has grown as a band and as songwriters..." NRK, Lydverket 5/6 "...Datarock is extremely varied, they try on a number of genres, and they master them all" musikknyheter.no 8/10 PRESS QUOTES ON DATAROCK'S DEBUT ALBUM - "DATAROCK DATAROCK" "Doubting Datarock is the future of indie dance? You're taking the piss, rig
http://schedule.sxsw.com/events/event_MS14474


Saturday March 19, 2011 1:00am - 2:00am
Friends 208 E. 6th St.

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