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Saturday, March 12 • 3:30pm - 4:30pm
Latin America's Digital Middle Class: Six Key Insights

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Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.
http://schedule.sxsw.com/events/event_IAP6532

Speaker
avatar for Joseph Crump

Joseph Crump

Sr VP, StrategyRazorfishJoseph Crump specializes in using his training as an anthropologist, a journalist, and a creative director to discover unique insights about the way people behave, and then leveraging those insights to develop innovations in brand strategy, digital product... Read More →


Saturday March 12, 2011 3:30pm - 4:30pm CST
Hilton Garden Inn, Sabine

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