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Thursday, March 17 • 2:00pm - 3:00pm
This is Mod: How British Mod Culture Changed The World

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The subculture of mod was born in early 60s London as a reaction to the spending power of young, working class men. Aspirational, smartly dressed and secretive, the mods were a closed society that danced to rare soul records, spent a month's wages on a tailored suit, lost themselves in narcissistic dreams and paved the way for a new consumer culture. Pete Meaden, The Who's first manager, once described mod as "clean living under difficult circumstances". Assess the ongoing influence of the world's most enduring youth cult.
http://schedule.sxsw.com/events/event_MP6217

Speaker
PA

Phil Alexander

Editor-In-ChiefMojo
TA

Terry Attack

ArtistThee AttacksSpeaker at "How Mod Culture Changed The World" and guitarist in Thee Attacks.
DF

David Fricke

Sr WriterRolling Stone
avatar for Will Hodgkinson

Will Hodgkinson

Chief Rock & Pop Critic, The TimesThe Times Of LondonWill Hodgkinson is the chief rock and pop critic of The Times and the author of the non-fiction music books Guitar Man, Song Man and The Ballad Of Britain. He lives in London.
avatar for Ian McLagan

Ian McLagan

Pre & CEOManiac Records


Thursday March 17, 2011 2:00pm - 3:00pm CDT
Austin Convention Center, Room 15

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