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Tuesday, March 15 • 9:30am - 10:30am
Art, Architecture 2.0: Digital Spirit Invades Physical Innovation

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The digital revolution has allowed people not only to come up with great ideas but also to execute them. With digital technologies, you don’t need raw materials, factories, distribution centres, stores… you can reach a worldwide audience quickly and cheaply just by using your brain and your PC. This innovation-led culture is now ubiquitous, and it looks like it has inspired (or liberated) not only entrepreneurs and businesspeople, but also civil servants, engineers, artists and architects: even if their ideas belong to the “physical” world, their approach belongs to the digital culture. This presentation provides example of this new spirit of liberation in arts & architecture: from a science-fictionesque tram station in Austria, a giant mirror in an Italian village (http://bit.ly/al875a ), a physically crowd-sourced piece of art and a twitter-inspired theatre play to the ultimate hotel experience in Paris (http://tinyurl.com/ybxjlty ) and so on. We live in a more open society where creativity is less constrained by cultural, technological and financial constraints, and where innovation is paramount. Are people, businesses and governments ready for this?

avatar for Christophe Cauvy

Christophe Cauvy

SVP, Innovation Dir EMEAMomentum WorldwideBecause Christophe thought he was quite good at maths and statistics, he logically started his career in banking, at JP Morgan. He quickly got bored with finance and since then has worked, both in Paris and London, in advertising & design... Read More →

Tuesday March 15, 2011 9:30am - 10:30am CDT
Hilton, Salon J

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