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Saturday, March 12 • 11:00am - 12:00pm
Intrigue Me: Writing Compelling Content

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Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of "exceptional" in order to efficiently separate the pioneers from the posers. But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between "log" and "in". I say, no way Jose (The question is, do you? And who is Jose, anyway?) Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to *do* something? In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.

avatar for Stephanie Hay

Stephanie Hay

Co-founder at FastCustomer.com. Mentor at 500 Startups. Advisor to WeSprout. Creator of CakeRock.com and NoVaCoWork. Co-organizer of DC Lean Startup Circle.

Saturday March 12, 2011 11:00am - 12:00pm CST
Sheraton, Capitol A-D

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