Marketing and community management are always difficult tasks, and managing fanatical music fans poses unique problems: Your product isn't being used right away, you have a very limited inventory, and you're selling to an extremely passionate group of consumers who have a sentimental attachment to your product. How do you mitigate sudden traffic issues for major sale dates or popular events, and keep fans happy without pissing off promoters or clients? How do you meet these specific needs without creating unfair advantages for the most persistent fans?
http://schedule.sxsw.com/events/event_MP7304