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Wednesday, March 16 • 5:00pm - 6:00pm
Juggalos to Phish-heads: Managing Fanatical Music Consumers

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Marketing and community management are always difficult tasks, and managing fanatical music fans poses unique problems: Your product isn't being used right away, you have a very limited inventory, and you're selling to an extremely passionate group of consumers who have a sentimental attachment to your product. How do you mitigate sudden traffic issues for major sale dates or popular events, and keep fans happy without pissing off promoters or clients? How do you meet these specific needs without creating unfair advantages for the most persistent fans?

avatar for Corey Denis

Corey Denis

FounderNot ShockingCOREY DENIS has been pioneering digital music marketing for twelve years using everything from ListServs & forums to social networks and MMORPGs. She got her music industry start at What Are Records? where she leveraged online street teams, increasing sales and... Read More →

Andy Gadiel

Founder/CEOJamBaseANDY GADIEL has been helping music fans Go See Live Music for more a decade. Best known for starting the definitive fan site for the band Phish (Andy Gadiel's Phish Page), Gadiel evolved his musical tastes in 1998 to launch JamBase, the leading concert information... Read More →
avatar for Ethan Kaplan

Ethan Kaplan

VP Product, Live Nation
VP Product, Live Nation Labs
avatar for Alex Kreit

Alex Kreit

Assoc ProfessorThomas Jefferson School of LawALEX KREIT is an Associate Professor at Thomas Jefferson School of Law where he has taught Criminal Law, Property, and Controlled Substances Law. Alex's articles have appeared in journals including the American University Law Review, the... Read More →
avatar for Amy Miller

Amy Miller

Community MgrTicketflyAMY MILLER has been lucky enough to manage the communities of two exciting companies in the music/ social marketing space- SonicLiving and Ticketfly. Currently the voice of Ticketfly, Amy was the first hire at SonicLiving.com. Ticketfly is quickly becoming Ticketmaster's... Read More →

Wednesday March 16, 2011 5:00pm - 6:00pm CDT
Austin Convention Center, Room 12AB

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