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Sunday, March 13 • 9:30am - 10:30am
Measuring Social Media – Let’s Get Serious

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If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up. This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage? Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.

avatar for Jason Falls

Jason Falls

Founder & CEOSocial Media ExplorerJason Falls is a social media marketing consultant, educator, speaker and industry observer based in Louisville, Ky.
avatar for Raj Kadam

Raj Kadam

CEOViralheat IncRaj Kadam is the CEO of Viralheat which he co-founded. Viralheat is a leading provider of social media analytics and engagement services for major brands and digital agencies. With its web based platform, advertisers and brands can locate critical audiences across... Read More →
avatar for Christina Warren

Christina Warren

Analyst, TechnologyMashable
avatar for Kevin Weil

Kevin Weil

Prod Lead, RevenueTwitterKevin Weil leads revenue products at Twitter. His background centers on the technology behind web and social media analytics, especially in the context of large datasets. Mr. Weil formerly led the analytics team at Twitter, using Hadoop and other big data... Read More →

Sunday March 13, 2011 9:30am - 10:30am CDT
Hyatt, TX Ballroom 2-4

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