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SCHED* SXSW 2011 has ended
Sunday, March 13 • 3:30pm - 4:30pm
Companion Gaming: Single Brand Engagement Across Multiple Platforms

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This case study presentation will examine Ubisoft’s concept of “companion gaming,” which entails being able to play a game on one platform and have it relate to another game on a different platform, all within the same brand. Effectiveness of existing projects will be examined, including statistics on performance and adoption. Lessons learned and some suggested best practices will round out the session.
http://schedule.sxsw.com/events/event_IAP7135

Speaker
avatar for Chris Early

Chris Early

VP Digital Publishing | Ubisoft | Chris Early joined Ubisoft’s San Francisco office in February 2010 as Vice President of Digital Publishing. Early is spearheading Ubisoft’s digital publishing initiatives, where he oversees online game operations in the Americas, E-Commerce, CRM... Read More →



Sunday March 13, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

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