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Tuesday, March 15 • 11:00am - 12:00pm
Know Your Opponents, Grow Your Fans.

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This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following: . Where and how to collect competitive data . Where and how to locate your target market online . How to leverage this data and view the "big picture" . Initial steps that should be included in all marketing plans This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers. Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors. This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.

avatar for Alane Boyd

Alane Boyd

VP Business OperationsChief Ingredient IncAlane is responsible for developing social media strategies and digital marketing solutions for clients for Chief Ingredient. With more than 7 years experience in sales and marketing, she consults with customers both up-front and on an ongoing... Read More →

Pat Lynch


Tuesday March 15, 2011 11:00am - 12:00pm CDT
Hyatt, Hill Country CD

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