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Tuesday, March 15 • 11:00am - 12:00pm
Designing Ideas, Not Objects

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More that ever, the design of things is driving change into markets, and defining the idea of what a company means to its constitueants. Today, you can’t just create something, make and deliver it, and then expect it do well. Products must be more than just a “thing”. They need to built off relevant ideas, and the story needs to be driven throughout the entire proposition in an authentic way. Though observations and work examples, designer RobertBrunner will talk about why the notion of "ideas, not objects" is so important now, and how he and his company have created products that embody this principle. Highlighted will be his work for Barnes and Noble, Polaroid, Fuego, and Beats by Dr. Dre.
http://schedule.sxsw.com/events/event_IAP000005

Speaker
avatar for Robert Brunner

Robert Brunner

Founder & PartnerAmmunition LLCRobert Brunner has built a career on getting things right. His uncompromising view has led him to design products that connect with millions of people around the world. In 2007, Robert founded Ammunition with a mission to not just make wonderful objects... Read More →


Tuesday March 15, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom D 500 E Cesar Chavez St

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