SCHED* SXSW 2011 has ended
Sunday, March 13 • 11:00am - 12:00pm
App Savvy - Think First, Code Later

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Before a single pixel is created, a line of code is written, or a marketing plan is conceived, a prospective app should be looked at strategically. Questions like, “What devices should be targeted?,” “Which category provides the best opportunity for success?,” or "How much will this app cost?," can have direct impacts on the actual development process. This panel will explore the often overlooked, assumed, or ignored product strategy aspects of application development, describing them conceptually while showing them in practice for successful apps on the App Store.

avatar for David Barnard

David Barnard

OwnerApp CubbyDavid Barnard is the owner of App Cubby, an iPhone app company. Prior to founding App Cubby, David spent most of his time as a freelance recording engineer in the Austin, Texas area.
avatar for Christopher Brown

Christopher Brown

Sr EngineerMillennial MediaChristopher Brown is a Senior Engineer at Millennial Media, the nation's largest independent mobile advertising company. At Millennial, he develops for several mobile platforms including iPhone, Android, and Windows Phone 7, and helps create tools to support... Read More →
avatar for Natalia Luckyanova

Natalia Luckyanova

FounderImangi StudiosNatalia is a software engineer and composer who co-founded Imangi Studios with her husband Keith Shepherd in June of 2008. They had a game in the iPhone App Store on the first day of its launch and have been creating original games and apps ever since. They now... Read More →
avatar for Phillip Ryu

Phillip Ryu

Prod Guytap tap tapPhill has been starting things his whole life, beginning in high school with the Mac interface customization site MacThemes, which quickly became a popular hangout spot for graphic designers and fans in the community. Since then he has pioneered new ways to market... Read More →
avatar for Ken Yarmosh

Ken Yarmosh

Mobile Impresariokenyarmosh.comKen Yarmosh is the proprietor of a boutique agency focused on building exceptional mobile applications and the author of "App Savvy" (O'Reilly). Before he got involved with mobile apps, he orchestrated the development of desktop and web applications... Read More →

Sunday March 13, 2011 11:00am - 12:00pm
Sheraton, Capitol E-H 701 East 11th St

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