Mürfila is Rock. Rock written in capital letters, rock as a lifestyle... and that is what she shows in “I love Ü”, her most personal record to date. After her two previous albums, Mar Orfila (Mürfila) gets involved in an incomparable adventure in the Spanish music industry. The project involves the making of a TV series through the internet that openly criticizes music business. This is the plot for a half-autobiographical story and also an outline for the lyrics and melodies of her new record. A fiction sitcom turned into a record or the other way round. A project that only an interdisciplinary artist such Mürfila can do. She writes her own songs, makes her own clips and other audiovisual projects. She also plays her own role or as an uncool artist (La Chari) or exceeds all possible limits on stage. In strictly musical terms, we find a deep and aggressive Mürfila without loosing the dancing tempo of her previous record (“Miss Lios”). In this new album, she finds the perfect speech. Eclectic in sound and in format. She deepens in her darkest side of rock but also incorporates rhythmic bases that combine organic sounds with synthesizers better than ever before. We find diverse musical references with total creative freedom. In “I love Ü” we discover an authoress that is being classified as an unusual artist in the music industry. An industry that is used to too many naive singers camouflaged in an anti-natural folk style and with a total lack of speech in the last few years. In this project, Mürfila laughs at the music industry but starts through the most honest way: laughing at herself. This is because both the TV series and the album were born from the real situation of Mürfila being fired from a major label (Pony). She achieves all this leitmotif, in songs of a rock-punk nature such as “Lady La Llama” or “Problemas”, catchy songs such as “La Gran Sensación” or “El Mundo Se Equivoca”, emotional jewels such as “Vendaval” and, specially, “Azul y Gris”. A timeless rock and dance album that leans on audiovisual resources, websites, social network, merchandising mechanism hard to imagine in any other Spanish artist.
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