SCHED* SXSW 2011 has ended
Saturday, March 12 • 11:30am - 12:30pm
Content Rules

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How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone. More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.

avatar for CC Chapman

CC Chapman

FounderThe Cleon Foundation
avatar for Ann Handley

Ann Handley

Chief Content OfficerMarketingProfsAnn Handley is the Chief Content Officer of MarketingProfs and the co-author of Content Rules (Wiley, 2010). Also, she wears glasses.

Saturday March 12, 2011 11:30am - 12:30pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

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