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SCHED* SXSW 2011 has ended
Tuesday, March 15 • 5:00pm - 6:00pm
Speaking to Geeks

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Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.
http://schedule.sxsw.com/events/event_IAP000307

Speaker
avatar for Jenny Alme

Jenny Alme

Film critic | InsidePulseMovies.com
avatar for Joveth Gonzalez

Joveth Gonzalez

Community Mgr | Capcom Entertainment Inc | Joveth Gonzalez is a community manager at Capcom, specializing in the Mega Man, Resident Evil, Dead Rising, and Ace Attorney franchises. His team manages Capcom Unity (the official community destination for Capcom fans) by posting daily blogs... Read More →
avatar for Brian Kelley

Brian Kelley

Assoc Editor | gordonandthewhale.com | Brian's obsession with film began when perusing endless racks of VHS tapes at Video Vault outside of Washington D.C. A lifelong love affair with horror and exploitation continued into the digital age and Brian's first writing job was with DVDAnswers.com... Read More →
avatar for Kellie Parker

Kellie Parker

Community Mgr | Sega of America | Kellie leads a 4 person community team for SEGA of America. Her team is responsible for creating and executing community and social media strategies to support SEGA’s games, including console titles, virtual arcade titles, and online role playing... Read More →
avatar for Justin Rojas

Justin Rojas

Sr Social Media Mgr | FUNimation Entertainment | Justin Rojas began his career with FUNimation Entertainment, North America's leading distributor of anime, in 2008 as an Assistant Brand Manager and in just three short years worked his way up to Senior Social Media Manager. In his... Read More →
avatar for Joanne Yang

Joanne Yang

Sr Dir, Mktg | Gaia Online | Joanne Yang has over 6 years of experience in the social media and online gaming industries. She currently manages Marketing and Creative Operations for Gaia Online, a fun alternative world where creative souls can belong. Prior to this role, she led... Read More →


Tuesday March 15, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

Attendees (0)