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Friday, March 18 • 3:30pm - 4:30pm
Digital Music Pricing Strategies: What Works?

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When iTunes first launched, the pricing strategy mimicked the physical pricing strategy. Now that the digital market has matured a bit and there are multiple stores to create products for, there are many more options to consider when releasing music. Metric found success in their D2C store, deluxe digital packages are all over the iTunes Top Albums chart, The Raveonettes believe in the multi-EP model between albums and the addition of tracks for $1.29 seems to have stalled the growth of digital track sales. There is plenty of data available to demonstrate what works and what doesn’t, so we’ll discuss the successes we’ve experienced and how we've refined the strategies that were not entirely successful.

avatar for Cathy Bauer

Cathy Bauer

General ManagerDaptone RecordsCATHY BAUER, General Manager at Daptone Records, worked her way up the ranks at Lookout Records from the era of Mr. T Experience and the Hi Fives to Ted Leo and Pretty Girls Make Graves. She then served clients, looked behind the curtain, and marketed... Read More →
avatar for Charles Caldas

Charles Caldas

CEOMerlin Bv
avatar for David Hyman

David Hyman

CEOMOGDAVID HYMAN, a self-proclaimed music junkie, is CEO & founder of MOG Inc., a next generation music media company. MOG’s award-winning, on-demand subscription music service provides unlimited access to over 10 million songs from over a million albums through its mobile apps... Read More →
avatar for Brad Navin

Brad Navin

CEOThe OrchardBRAD NAVIN was appointed to Chief Executive Officer of The Orchard in February 2010. Prior to being named CEO, Brad served as Vice President and General Manager, where he oversaw global marketing, licensing, operations, and was responsible for the implementation and... Read More →
avatar for Marcus Whitney

Marcus Whitney

Co-Founder/CTOMoontoastMARCUS WHITNEY is CTO and Co-Founder of Moontoast, a Social Commerce platform that serves Musicians, Specialty Retailers, and Celebrities. He and the team at Moontoast are cracking the code of monetizing Social Media channels and writing the new rules of online... Read More →

Friday March 18, 2011 3:30pm - 4:30pm CDT
Austin Convention Center, Room 15

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